The pandemic has had a magnifying effect on changes that were already in play. Increased digitisation. More widespread remote working. Even greater use of e-commerce.

But how has it affected the way B2B buyers make purchases?

And how are B2B marketers responding?

Are they capitalising on the opportunity or leaving money on the table?

To find out, we commissioned research asking decision-makers in companies of over 250 employees about their approach to purchasing B2B goods and services.

We then asked senior in-house B2B marketers in 250+ employee businesses a parallel set of questions to discover how well they are meeting customer expectations.

Read the full research report here »