Generating demand for any product or service is challenging. Inertia is a powerful force. Sales are often lengthy and complex. And perceptions around risk are in every buyer’s mind.
The good news is that thought leadership is a proven way to move the needle.
Research from Edelman and LinkedIn found that three-quarters of decision-makers say a piece of thought leadership led them to research a product/service they weren’t previously considering.
60% said it’d made them realise their business was missing a significant opportunity.
And 23% had begun working with the organisation that produced it.
Our playbooks are based on the findings of the B2B Effectiveness Engine research. This is the world’s largest study of B2B marketing effectiveness.
Simply, it means we can build each playbook on the tactics that work hardest for today’s top-performing B2B marketers.
Just want to get started? This playbook gives you a core thought leadership piece and the basics you’ll need to promote it.
This playbook includes:
+ Concept, copy and design for an 8-page PDF report
+ Landing page copy and visual assets
+ Three social media posts
+ One LinkedIn ad
It’s your way of getting a high-performing programme off the ground.
For when you want a world-class piece of thought leadership and high-performing support materials to help promote it.
This playbook includes:
+ Concept, copy and design for a 10-page PDF report
+ Landing page copy and visual assets
+ Five social media posts
+ A supporting blog article
+ Three sets of email copy for your business development team
+ One LinkedIn ad
It’s everything you need to make thought leadership work for demand generation.
When you want to make a splash over a 12-week quarter, this playbook has you covered.
The demand generation campaign playbook includes:
+ Concept, copy and design for a 12-page PDF report
+ An 8-page PDF guide to putting the thinking into action
+ A 6-page PDF overview of how your products help
+ Landing page copy and visual assets for each PDF
+ Six social media posts
+ Three supporting blog articles
+ Seven sets of email copy for your business development team
+ A 20-slide webinar deck and notes
+ Three LinkedIn ads
It’s your way of accessing the highest-performing tactics in a cost-effective way.
These playbooks are a starting place. We are happy to dial individual elements up or down to meet your needs.
Need more active outreach? We can add a multi-touch outbound nurture campaign.
Looking for PR support? Let us introduce you to Emily.
Want to add a multi-camera round-table video discussion? Not a problem.
Once we agree the scope, we’ll quote you a fixed project cost so you know exactly what you’re getting for your investment.
We’ve planned, created and promoted world-class thought leadership for brands across technology, manufacturing and professional services. From research reports and technical briefings to benchmarking indices and complete video series, there’s virtually nothing we can’t help you deliver.
If you want to see what thought leadership could really do for your business, we should talk.
Contact us at hello@consideredcontent.com and we’ll arrange a time that works for you.
Speak soon.
Schedule an initial conversation »