Brand matters. Some 90% of buyers purchase from companies they already know before doing any research. Great thought leadership gets you on this list. It helps customers associate your brand with being experts in the challenges they face. It makes you the go-to people they’ll contact when they need help.
We help businesses like yours carve out differentiated expert positions in their markets. For some, this is at a brand level with our Fast-track Positioning service. For others, we work on specific thought leadership challenges with our Mapping and Gapping methodology. And for some, we simply improve on what they already have.
Sales in B2B are typically high-risk for customers. They put significant budget and their reputations on the line with every purchase.
Great thought leadership helps de-risk the buying decision. It shows customers that you have the experience, expertise and capabilities they need. It gives them confidence that you can fulfil on the promises you make.
We help our clients build this trust with customer-focused thought leadership that clearly demonstrates their knowledge and expertise.
Fighting it out on price and terms of business with almost identical competitors is a terrible place to be for any business.
It slows the entire sales process. It sucks up salespeople’s time (time that could be better used elsewhere). And the chances of success are worryingly small.
Thought leadership is a shortcut to sales success. It builds your reputation while depositioning the competition. Some 70% of decision-makers say thought leadership content had led them to question whether they should continue with an existing supplier. Over half say a brand’s thought leadership made them realise there were other suppliers that had a better understanding of their challenges. And a quarter ended or significantly reduced their relationship with a current supplier/provider as a result.*
We’ve planned, created and promoted world-class thought leadership for brands across technology, manufacturing and professional services. From research reports and technical briefings to benchmarking indices and complete video series, there’s virtually nothing we can’t help you deliver.
If you want to see what thought leadership could really do for your business, we should talk.
Contact us at hello@consideredcontent.com and we’ll arrange a time that works for you.
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