Your senior execs are smart, intelligent, driven people. They know their stuff.
Trouble is, they’re also very busy people – often too busy to get their thinking into a publishable shape and out into the world.
While they may be experts in their markets, they aren’t necessarily expert writers. As a result, their content doesn’t do them justice.
And sometimes they are just a little too internally focused. Their thought leadership needs turning outwards to be more relevant and powerful for customers.
Sound familiar? It’s time to explore our executive thought leadership playbooks.
LinkedIn has established itself as the go-to destination for senior leaders to share their thinking with the world.
This playbook includes:
+ Initial planning workshop (live or virtual) to establish core topics
+ Supporting desk research
+ Three ghost-written LinkedIn posts per week with supporting visuals
+ Weekly briefing pack detailing and summarising source material
It’s a way for your execs to have a regular presence on LinkedIn without it distracting them from the day job.
Great thinking needs room to breathe. This playbook adds longer-form pieces to showcase your executives’ thinking in more detail.
This playbook includes:
+ Initial planning workshop (live or virtual) to establish core topics
+ Supporting desk research
+ Three LinkedIn posts per week with supporting visuals
+ One ghost-written long-form article per month for LinkedIn/newsletters/blogs etc
+ Weekly briefing pack detailing and summarising source material
It allows you to more clearly demonstrate the depth and breadth of your executives’ expertise.
When you want to make your executives the go-to people for key topics in your sector, this is the playbook for you.
This playbook includes:
+ Initial planning workshop (live or virtual) to establish core topics
+ Supporting desk research
+ Five LinkedIn posts per week with supporting visuals
+ One ghost-written long-form article per month for LinkedIn/newsletters/blogs etc
+ Proactive PR support targeting publications for articles, quotes and speaker ops
+ Weekly briefing pack detailing and summarising source material
simply, it delivers an always-on presence that spans owned and earned media.
These playbooks are a starting place. We are happy to dial individual elements up or down to meet your needs.
Need more active outreach? We can add a multi-touch outbound nurture campaign.
Looking for data? We can run cost-effective research programmes.
Want to add a multi-camera round-table video discussion? Not a problem.
Once we agree the scope, we’ll quote you a fixed project cost so you know exactly what you’re getting for your investment.
We’ve planned, created and promoted world-class thought leadership for brands across technology, manufacturing and professional services. From research reports and technical briefings to benchmarking indices and complete video series, there’s virtually nothing we can’t help you deliver.
If you want to see what thought leadership could really do for your business, we should talk.
Contact us at hello@consideredcontent.com and we’ll arrange a time that works for you.
Speak soon.
Schedule an initial conversation »