It’s one thing to commission research, it’s another to unpick what the data means and tell a compelling, actionable story about the results. Acquia was in exactly this position. They had run a research study spanning European digital pros. They had a mass of data (the classic 100+ slides). But there wasn’t an immediate red thread that brought it together. So they turned to us.
We started by going back to the raw data. We looked to unpick what was really going on – the gaps that would uncover something new and interesting. What emerged was a powerful story. When we cut the data in different ways, we could see that the way management saw all things digital was very different from how those implementing it saw things. This became the core of the Beyond the Hype report. We then created everything from the report itself through to infographics, local country briefings and social posts to help tell the story.
