Helping Dynacast shift the conversation from components to capabilities.
Dynacast is a leading US-based provider of precision metal components. It’s a market that is often viewed as largely commoditised — encouraging customers to buy on price. The challenge was to clearly demonstrate that Dynacast was different, delivering market-leading insights, practical advice and global manufacturing capabilities that others simply can’t match.
We created a wide range of content for Dynacast — from redesigning their brand identity and rewriting their 90-page technical website through to creating thought leadership ebooks, technical how-to guides and a range of live and animated videos. We even named and branded their new holding company and advised on brand architecture. As such, we helped lift the business above competitors and out of the commoditisation trap.