What we’ve
done for Eloomi
Helping Eloomi establish thought leadership in the changing world of modern HR.
Helping Eloomi establish thought leadership in the changing world of modern HR.
The world of HR has evolved rapidly in recent years. New regulations. New ways of working. New employee expectations. Nothing stands still. HR and people management software business Eloomi wanted to ensure it was at the forefront of this conversation, leading the industry in how it responds to this new reality. So they turned to Considered for help.
We began with a content audit spanning the market, mapping key themes and identifying congested areas to avoid. From here, we outlined a number of possible blue ocean approaches that would help Eloomi stand out from competitors and publish the kind of content customers and prospects wanted to see. Finally, we commissioned a landmark piece of primary research to explore critical issues in modern people management, using the resulting data in a series of content assets and supporting communications.
