In thought leadership, it’s not just what you know, it’s who you know and what they know that can make a difference. Intelex creates world-class health and safety software used by some of the planet’s largest companies. Central to their success is truly understanding the issues and challenges their customers face on a daily basis. But it’s one thing to say this, it’s another to make it real for customers and prospects.
The brand closest to the customer generally wins. To build Intelex’s reputation as the brand that understands customers better than any other in their market, we convened a day-long roundtable with some of their largest customers from across Europe. We developed a discussion guide on key industry topics. And we used a multi-camera set-up to film the discussion. The result was enough video content for six months of activity. Video that we supported with in-depth reports and a range of additional assets.
