Engineers are hungry for knowledge but have an almost pathological distaste of anything that looks like marketing. MW Components runs regular technical webinars where their experts help engineers create higher-performing designs and minimise costly mistakes. The challenge was how to expand the reach of this practical thought leadership and create evergreen content that will stand the test of time.
Using the webinars as a starting point, we interviewed MW’s experts to better understand the ins and outs of a range of highly technical processes. From here, we created a series of technical engineer briefings – everything from how to design the perfect spring for your needs to considerations when incorporating metal bellows into complex assemblies. To help MW promote the content, we created a range of social media posts in different formats for them to use.
