Helping open up a new market for an existing technology.
NewTek’s 3Play system is traditionally used in live sports video production. However, it can also help video production companies radically shorten the time it takes to edit and deliver multi-camera productions. The challenge was taking this message to a new audience.
We developed a series of content assets to be used in a multi-touch nurture programme. These cascaded the argument for exploring 3Play down through the sales funnel — from how it could overcome the chaos that typifies the race to deliver content to how it can enable the transition to faster, truly tapeless production. Assets included ebooks, workbooks, an explainer video and an interactive product selector.