The professional media market is highly competitive. New technology solutions arrive almost every day. And buyers are wary of the hype-filled claims of many vendors. We needed to help differentiate Sony Professional and clearly demonstrate they have a clear, compelling vision for the future of professional broadcasting.
To get the right foundations in place, we ran our Fast-track Positioning programme to identify a core differentiated position in the market – one focused on real-world solutions, not make-believe vaporware. We developed a number of thought leadership pieces focused on how professional broadcasting and news production are changing – and what this really means for broadcasters. And we created a maturity index to help customers identify where they stood and what they need to do to succeed.
