Helping Yale Commercial's customers make the shift to electronic access

The challenge

Most of us know the Yale brand, it’s the name on the key we use at home every day. But Yale also markets electronic access solutions that mean commercial customers can say goodbye to keys altogether. The problem is, making this shift can appear complex and the brand’s existing content was designed for technical experts, not commercial buyers.

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The solution

To help demystify electronic access, we created a simple guide to making the shift. This took potential customers step-by-step through why electronic access makes sense, what’s involved in a commercial solution, and the key steps buyers should take to ensure they get the right solution for their needs.

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