Educational and mid-funnel content

Content that helps customers overcome key challenges is one of the highest-performing options in the content marketing toolbox. Below are some examples of educational B2B content we’ve created.

NewTek: the corporate video workbook

A step-by-step workbook to help corporate comms teams make the move to creating video in-house.

Signicast: making the move to investment casting

A guide for design engineers looking to assess whether investment casting is the right production method for their components.

Brandworkz: the five pillars of successful brand consistency

A guide for international marketing teams on how to ensure they deliver consistent communications no matter the location or media.

Barclaycard: rethinking fleet fuel

A guide for fleet managers on how to better manage fuel consumption.

Riverbed: the performance integration workbook

A workbook delivering practical advice on how to accelerate performance across an integrated wide area network.

Orgvue: the hybrid working blueprint

A guide for Orgvue on how large enterprises can successfully implement hybrid working.