As people, we’re never more interested than in what others just like us are doing.
What are they getting right? What are they getting wrong? Where is everything going?
It’s why research-based thought leadership is one of the single most effective types of content you can create today.
But we want hard facts not empty because-I-think-so opinions. Even better, we want someone to make sense of the data, to overlay their insight onto the numbers. That’s where the magic lies.
But creating high-quality, effective research can be expensive and time-consuming.
Unless you start with one of our research playbooks.
Just want to get started? We’ve got you.
This playbook includes:
+ Concept development and planning for an 8-page PDF report
+ A briefing interview with one of your subject matter experts
+ Secondary desk research into public domain data
+ Full copywriting and design
It’s your way of dipping your toes into research-based thought leadership.
Want to carry out primary research to tap into your customers’ thirst for hard data and original expert insight?
This playbook includes:
+ Concept development and planning for a 20-page PDF report
+ Briefing interviews with up to three of your subject matter experts
+ Primary market research: ≤20 questions, ≤500 respondents, single country
+ Full analysis, copywriting and design
+ A supporting ~2,000 word article/blog post
+ Four supporting LinkedIn/social media posts
In short, you’ll get the kind of report that will help set you apart from your competitors. The kind of research you and your sales teams can use to open doors and start conversations.
You’ve bought into the value that research-based thought leadership can offer. Now you want to turn your data into a longer-term campaign.
This playbook includes:
+ Concept development and planning for a 20-page PDF report
+ Two follow-up 8-page content pieces
+ Briefing interviews with up to five of your subject matter experts
+ Primary market research: ≤20 questions, ≤1,000 respondents, multi-country
+ Up to 6 interviews with customers/contacts to add commentary to the report
+ Full analysis, copywriting and design
+ Six supporting ~2,000 word articles/blog posts
+ Twelve supporting LinkedIn/social media posts
+ Four supporting social media ads
+ A ~20-slide webinar/presentation deck and presenter notes
Fundamentally, you get everything you need for a three-month+ campaign of data-backed thought leadership activity.
These playbooks are a starting place. We are happy to dial individual elements up or down to meet your needs.
Need more or fewer respondents? We can do it on a per-response cost basis.
Looking for PR support? Let us introduce you to Emily.
Want to add a multi-camera round-table video discussion? Not a problem.
Once we agree the scope, we’ll quote you a fixed project cost so you know exactly what you’re getting for your investment.
We’ve planned, created and promoted world-class thought leadership for brands across technology, manufacturing and professional services. From research reports and technical briefings to benchmarking indices and complete video series, there’s virtually nothing we can’t help you deliver.
If you want to see what thought leadership could really do for your business, we should talk.
Contact us at hello@consideredcontent.com and we’ll arrange a time that works for you.
Speak soon.
Schedule an initial conversation »