You understand the benefits. You want to get started. But where to begin?
Creating world-class thought leadership is hard but it doesn’t have to be complex. We’ve worked with B2B marketers across technology, manufacturing and professional services developing an enormous range of thought leadership. It’s why so many brands trust us to deliver the assets they need.
Our exclusive access to the B2B Effectiveness Engine research means we can analyse what top-performing B2B marketers do that others do not.
Ultimately, this has enabled us to develop a range of pre-configured playbooks at different budget levels. They offer a foundation for your thought leadership activity.
Thought leadership is one of the few reliably proven tactics that change buyer behaviour and accelerate demand. Some three-quarters of decision-makers say a piece of thought leadership led them to research a product/service they weren’t previously considering. Our demand generation playbooks are built on in-depth data from the world’s largest study of B2B marketing effectiveness. They are simply built to deliver.
Data and insightful analysis underpins the most powerful thought leadership in the market today. But making it work means carefully considering what you’ll research, the questions you’ll ask and the audience you select. You’ll need to make sense of the data, drawing out real-world learnings your customers will value. And you’ll need to bring it all together in an easy-to-digest, beautifully designed format.
Video is highly engaging and highly memorable. It offers you the opportunity to put a face to your brand, explain complex subjects and build presence episode after episode. The good news? Creating engaging thought leadership on video doesn’t have to be complicated. Build your approach with our video playbooks.
Learn more about our video-based thought leadership playbooks
Your senior executives are a powerful vehicle for thought leadership. They have authority. They have in-depth knowledge. They are motivated to lead your industry. What they don’t have is time. Our executive thought leadership playbooks will help your expert execs deliver their thinking quickly and effectively.