Video has an important role to play in any B2B thought leadership campaign. It’s a direct route to getting your thinking across to time-poor buyers.
Research from LinkedIn found that almost half of buyers said video content helps inform their buying decisions.
Perhaps this is why more B2B marketers than ever are investing in creating videos of all types – brand positioning videos, subject matter expert interviews, animated explainers, even multi-part series. We should know, we’ve produced all these and more across multiple clients.
If you want a hassle-free way to use video for your thought leadership, our video playbooks are the answer.
Want to get started but no time or budget for a live shoot? No problem
This playbook includes:
+ Concept development for a stock footage-based 90-second video
+ Full script writing
+ Professional voice over and music licencing
+ Final edited video
The result could be something like this…
Your people are smart and articulate, let’s make them look great on screen.
This playbook includes:
+ Concept development for a live shoot focusing on a single subject matter expert
+ Interview question development
+ A two-camera half-day shoot at your premises
+ Intro graphics and music licencing
+ Full editing to final output
+ Three 90 to 120-second finished videos
The result could look something like this…
With the right treatment, complex processes and ideas don’t need to be complicated to understand.
This playbook includes:
+ Concept development for a 90-second animated explainer video
+ Script development
+ Voice over and music licencing
+ Full animation to final output
The result could look something like this…
With some careful planning, a single-day shoot can deliver content that can be released over a number of months.
This playbook includes:
+ Concept for a video series focused on a specific topic
+ Discussion guide development
+ Multi-camera, one-day shoot at your offices or a booked location
+ Intro graphics and music licensing
+ Editing to final output
+ Around 6 to 10 final 2-minute videos
The result could look something like this…
These playbooks are a starting place. We are happy to dial individual elements up or down to meet your needs.
Need more episodes or more interviewees? We can expand the shoot to fit.
Got someone who’s nervous on camera? We’ll build in more time and coaching.
Want to add promotional elements to help with distribution? Not a problem.
Once we agree the scope, we’ll quote you a fixed project cost so you know exactly what you’re getting for your investment.
We’ve planned, created and promoted world-class thought leadership for brands across technology, manufacturing and professional services. From research reports and technical briefings to benchmarking indices and complete video series, there’s virtually nothing we can’t help you deliver.
If you want to see what thought leadership could really do for your business, we should talk.
Contact us at hello@consideredcontent.com and we’ll arrange a time that works for you.
Speak soon.
Schedule an initial conversation »