With insights from over 1,000 senior B2B marketers, this is the largest database of B2B effectiveness worldwide.
We ask about strategy and measurement, differentiation and customer insight, and which tactics deliver the highest results across lead generation, demand generation and brand/reputation building. And we look at what leading marketers do differently from those playing catch up.
The scorecard is completely free to use and you’ll get instant top-line results as soon as you submit your answers. We’ll also email you a link to a more in-depth 20-page report with further insights into what separates B2B marketing leaders from everyone else across eight core categories. This will also include links to further resources you may find helpful.
What’s the catch?
Well, we will take your email address so we can send you the report. And we will check with you afterwards to make sure you have everything you need.
But that’s it.
No endless emails, no one will cold call you (we don’t take your number anyway) and no hard sell.
If you’ve completed the scorecard and think you should be doing better, we’d love to talk. From delving deeper into the B2B Effectiveness Engine data to help you optimise your approach to delivering a range of services to get you unstuck, there are a number of ways we can help.
It all starts with a simple conversation about what you’re trying to achieve and what’s holding you back.