In just 10 minutes, you could see where you’re ahead
(and where you need to catch up)

Take the B2B Effectiveness Scorecard to test how you compare to the top-performing marketers on the world’s largest database of B2B marketing effectiveness.

See how you score across eight core areas – from strategy and measurement to customer insight and specific tactical choices.

The scorecard takes around 10 minutes to complete. To get started, simply choose the sector that most closely matches yours from the links below:

Take the TECHNOLOGY scorecard »

Take the PROFESSIONAL SERVICES scorecard »


About the B2B Effectiveness Engine

With insights from over 1,000 senior B2B marketers, this is the largest database of B2B effectiveness worldwide.

We ask about strategy and measurement, differentiation and customer insight, and which tactics deliver the highest results across lead generation, demand generation and brand/reputation building. And we look at what leading marketers do differently from those playing catch up.

What you’ll get for taking the scorecard

The scorecard is completely free to use and you’ll get instant top-line results as soon as you submit your answers. We’ll also email you a link to your results so you can come back to them later.

What’s the catch?

Well, we will take your email address so we can give you access to your results. And we will check with you afterwards to make sure you have everything you need.

But that’s it.

No endless emails, no one will cold call you (we don’t take your number anyway) and no hard sell.

Need help? Let’s talk

If you’ve completed the scorecard and think you should be doing better, we’d love to talk. From delving deeper into the B2B Effectiveness Engine data to help you optimise your approach to delivering a range of services to get you unstuck, there are a number of ways we can help.

It all starts with a simple conversation about what you’re trying to achieve and what’s holding you back.

To get in touch, simply email Sarah Platts at or call her direct on +44 (0)777 589 4803.

Alternatively — click here to book a time to talk right now