An effective brand position is core to thought leadership success. It helps guide your approach, providing an important touchstone to keep you on track. The good news? It doesn’t have to be complex. Fast-track Positioning is our accelerated programme for gaining clarity about what makes you different, how you should compete and why customers should care. It’s light on messaging pyramids and brand onions but heavy on making you the obvious choice for customers.
Long-form ebooks and whitepapers remain the #1 most consumed format for thought leadership in B2B. They give you the room to explore a subject in-depth. But in a world where customers are used to beautifully designed, well-written, easy-to-read content, anything less is likely to be ignored. That’s why we ensure that everything we produce combines a level of thinking, writing and design that ensures it stands head-and-shoulders above competitive offerings.
Learn more about our Ebooks and Whitepapers
Over half of senior executives say that a hallmark of great thought leadership is the use of strong data. But it’s not enough to simply run a survey and publish the findings. Today, you need to turn this data into an actionable story of the future. You need to have an informed opinion about its implications. You need to answer the, ‘So what?’ question every reader asks. Our research reports combine insight, design and actionable recommendations making them high-value must-reads for their intended audiences.
We live in a highly visual world. Today, customers are just as likely to head to YouTube or Instagram as they are to visit an industry website. Video can deliver a level of engagement and cut-through that is hard to achieve in any other medium. We’ve created everything from animated technical explainers and demos to expert interviews and multi-episode video series. It’s a direct route to cementing your brand as the de facto experts in your market.
Account-based marketing (ABM) is a proven way to gain traction with high-value customers. Whether you are looking to increase share of wallet or break through to hard-to-reach prospects, focusing on the specific challenges of an individual business or sector is a highly effective tactic. But success relies on demonstrating you truly understand the customer’s challenges and have a vision for how to overcome them. And that demands high-quality thought leadership. The kind we specialise in creating.
Learn more about our Thought Leadership for ABM
Technical audiences are hungry for information and insight. They are always searching for better ways to do things, fresh innovations and what’s just over the horizon. Thing is, they hate being marketed to. They want to be talked to as the experts they are. Our Technical Thought Leadership capabilities mean we can deliver in-depth technical insight in a format technical buyers love. There is no product or service we find too complex. In truth, we love this stuff.
Learn more about our Technical Thought Leadership
Your top executives are a powerful channel for establishing a thought leadership position in your market. They put a face to your thinking, bring credibility to the message and are more likely to be covered in the media. But they’re busy people. And just because they run the company, they may not be as skilled at structuring their thinking into words. That’s where our Executive Thought Leadership and Ghostwriting service comes in. We’ll help them build their presence without pressure on their to-do lists.
Learn more about our Executive Thought Leadership and Ghostwriting
Thought leadership compounds over time. By repeatedly showing up with insightful, valuable, useful thinking, you’ll build a brand based on unique insights into how customers can solve their most pressing problems. But many businesses find sustaining the effort over time a challenge. And costs can be variable as you front-load your approach with more in-depth content. The answer? Our Thought Leadership as a Service offering. This delivers an always-on presence at a predictable monthly cost.
Learn more about Thought Leadership as a Service
Want to know more? Email us at hello@consideredcontent.com
and we’ll arrange a time to talk. Speak to you soon.
