Today, everyone has an automated AI-powered solution for almost every problem. But it is one thing to talk up the features, it’s another to help customers understand what it really means for their businesses. Munich RE has one of the world’s most advanced solutions for automated underwriting. What it needed was a way to lift the conversation above the usual focus on speeds, feeds and generic AI messaging.
Using our Gapping and Mapping methodology, we analysed the messaging being used across the market. As expected, it was primarily about features and technologies. We then explored a range of thought leadership options rooted on the real issues facing today’s insurers. This led to a focus on how insurers could become more agile and responsive to changing market conditions. The result was a library of content assets delivering customer-focused insights at every stage of the buying cycle – from a manifesto on business agility to how-to guides on key areas of concern for the industry.
