Knowledge is power

We’re committed to helping today’s B2B marketers learn more so they can achieve more. As such, we publish regular content on a wide range of key topics in B2B today.

We’ve got deep dives into areas such as strategy and effectiveness. We’ve invested in primary research into how B2B customers make purchases and work with senior management. And we’ve created tools enabling you to benchmark your performance and learn on your own terms.

It’s all here, free and ungated.

Explore our Content Hub

We’ve published over 100,000 words of content on B2B marketing. How to do it. How not to. What matters. What really doesn’t.

Check out our Content Hub for articles and deep-dives across key challenges around strategy, effectiveness, demand generation and content, among many others.

Visit our content hub »

Learn B2B maketing with B2B GPT

Generative AI offers powerful new ways to engage with a wide range of content.

Our B2B GPT tool allows you to learn what you need to know using natural language. It’s been trained on our content (both on our site and across articles we write for the likes of MarketingProfs and CMSWire) together with publicly available research and a core expert briefing we created specifically to underpin the tool.

Ask us anything »

Benchmark your B2B marketing performance

We’ve created the world’s largest database of B2B marketing performance — the B2B Effectiveness Engine.

It means we can advise clients on what the highest performing companies do that average performers don’t.

We can analyse upstream elements such as strategy, measurement and differentiation. We can also identify specific standout tactics across lead generation, demand generation and brand building. And we can bring it all together to deliver a blueprint for success.

The data powers our B2B Campaign Development and B2B Effectiveness Audit services.

We also enable you to compare your own performance using our B2B Effectiveness Scorecard.

See how you compare to the best in the business »

Sometimes you just want to talk

Got questions about anything to do with B2B marketing? Want to speak to a real live person with decades of experience?

Let’s talk.

To get in touch, simply email Sarah Platts at or call her direct on +44 (0)777 589 4803.

Alternatively, click here to book a time to talk