We recently featured on the BMC podcast talking about the B2B Effectiveness Engine and the self-assessment Scorecard that accompanies it.
You can listen to the episode using the player below:
In the 20-minute episode we cover:
- Why we created the B2B Effectiveness Engine
- The eight core areas it focuses on — marketing strategy, differentiation, brand assets, customer insight, measurement and in-depth tactical choices across lead generation, demand generation and brand building
- Some of the key factors that separate top performers from everyone else
- The fact that popular choices are often very different from effective choices
- How various sectors differ in what they find effective across technology, professional services and manufacturing
- The role of deal size in determining which tactics are the most effective
We hope you find it interesting.
Got questions? Get in touch at hello@consideredcontent.com
Jason Ball Managing Director
Jason Ball is the founder and managing director at Considered. With a multi-decade career in B2B marketing, he’s worked with world-leading brands such as Adobe, Google, EY and Cisco together with niche specialists in technology, manufacturing and professional services.
